Category Archives: Main St.

Dia De Los Muertos in Santa Monica

Photo Credit: Jennifer J.

Dia De Los Muertos Exhibit
Saturday, October 29
1pm – 5pm [1:30pm altar dedication]
Free and Open to the Public
Edison Language Academy
2425 Kansas Ave. Santa Monica

Edison Language Academy will hold its Annual Festival de Otoño and Dia De Los Muertos gallery in Santa Monica, CA. The school is also celebrating its 25th Anniversary as a dual-immersion school. The event combines art, theatre, music, food, poetry, games and a multi-cultural celebration of the season. The event, which attracts over 1,500 current, past and future students and community members, features the largest Day of the Dead Exhibit on the Westside, a creative collaboration of altars by Edison students, teachers and parents in the Mexican and Central American tradition of remembering deceased loved ones. Live music, karaoke, authentic Mexican food, children’s entertainment, haunted house, rock climbing and arts and crafts make it a one-of-a-kind event for the entire family.

The event features cultural traditions designed to commemorate those who have passed away, including a series of alfombras, beautiful displays made of dust, flowers and other native materials that are traditionally designed and prepared on the streets of villages and towns in many countries in Latin America.

A carnival of games, art-and-crafts, plus hot Latin and dance tunes from DJ Alex Reyes and live music will provide entertainment for kids and grown-ups alike. Authentic tamales and pozole made by parents, as well as homemade baked goods, will be for sale. Prices for food and games range from $1 to $5.

Photo Credit: Vic

Celebrate Dia De Los Muertos at Lula’s on Main
Monday, October 31 – Saturday, November 5, 2011
7:30pm – 9:30pm
Lula Cocina Mexicana
2720 Main St. Santa Monica

Lula observes Dia de los Muertos (the Day of the Dead) every year and invites you to join their celebrations ~ enjoy free tequila tastes, treats, their beautiful Dia de los Muertos altar, and 6 days of mole!

Reservations recommended!
(310) 392-5711 |


Halloween Pub Crawl in Santa Monica

Halloween Pub Crawl in Santa Monica
2 Days: Saturday, October 29, 2011 3pm – 11pm
Monday, October 31, 2011 5pm – 10pm
Check-in at O’Brien’s (2941 Main St. Santa Monica)
21+ Only
Visit Site | Buy Tickets

Come dressed in your Halloween best and get ready to party. This terrifyingly fun pub crawl through Santa Monica takes place over two days and features eight different locations. During select hours, participating venues will offer drink specials, including $3 beers, $4 mixed drinks and $5 shots. The crawl begins at O’Brien’s Irish Pub, where pub crawlers will check in, get their map and all the necessary gear. Then it’s off to visit Santa Monica’s best bars. The pub crawl’s after-party details will be revealed upon check in. Your ticket gets you admission to all of the participating bars.

The Details:
2 Days
8 Locations

$3 Draft Beers
$4 Mixers
$5 Shots

Still looking for a costume?
Check out Make Believe (3240 Pico Blvd. Next to Trader Joe’s)

dineLA 2011 Santa Monica Restaurants

dineLA Restaurant Week 2011 – Santa Monica Edition
Saturday, October 2-7 and October 9-14
Visit Site | Book a Table

dineLA Restaurant Week is a 2 week dining event established to introduce diners to the vast array of restaurants in neighborhoods throughout LA and to highlight the diversity of culinary experiences available. Local foodies and visitors to LA will have the opportunity to enjoy a selection of specially priced three-course meals from some of LA’s best restaurants during this dining event.

Santa Monica is lucky to have almost 50 restaurants taking part in this year’s dineLA event.
See the list below.

Participating Santa Monica Restaurants

For a full list of restaurants in LA county, please visit the dineLA website.


Participating restaurants opt into one of three dining categories and present a specially priced three-course meal for lunch and/or dinner. Diners choose from three choices for each course including appetizer, entrée and dessert. Prices and meal periods vary by restaurant and meal period and exclude beverages, tax and gratuity.


Diners may make a reservation online at, or they may contact the restaurant directly. Due to the popularity of this event, advance reservations are strongly encouraged, but walk-ins are appreciated. There is no guarantee that walk-in guests will be accommodated.

Coming Soon to Santa Monica – August 2011 Edition

Coming Soon to Santa Monica – August 2011 Edition

Get a sneak peek at some of the new restaurants, shops, hotels and events coming to town in the next 30 days. And for all the latest, you can also subscribe to our newsletter and follow us on Facebook and Twitter.

New Restaurants

Photo Credit: Flowizm

California Shabu Shabu | 930 Broadway Santa Monica | Menu | Visit Website
CSS brings shabu-shabu, the Japanese take on Chinese hot-pot to Santa Monica. With shabu-shabu, you are the chef. You oversee a pot of boiling water in the center of the table, submerging a variety of thinly sliced beef, noodles, vegetables and spices at your own pace.

California Shabu Shabu expects to open its doors mid-September.

Photo Credit: Laurel F.

Greens Up! Salads | 3101 Main St. Santa Monica | Menu (PDF) | Visit Website
Less than a year after Chef Robert Yamarone first brought the ‘healthy, crisp, alternative food’ Greens Up! Salads serves to Montana Ave., Greens Up! is coming to Main Street.

Greens Up! allows you to create your own salad or choose from their chef selections. The produce is locally grown, farmed in an environmentally conscious way and much of it is organic and gluten-free.

Look for Greens Up! Salads on Main St. and Marine soon.

Next Door by Josie | 2420 Pico Blvd. Santa Monica | Visit Website
Josie Le Balch of Josie’s Restaurant is opening a new casual farm-to-table eatery next to the original Josie’s restaurant (featured @ 4:52 above) called, Next Door by Josie. Clever.

The restaurant is expected to open August 26th.

**[Update 9/14/11] The restaurant is now open. See our full review and pictures here.

Tender Greens | 201 Arizona Ave. Santa Monica | Menu | Visit Website
Tender Greens is set to open their 7th location in Santa Monica this August. Known and loved for their commitment to their locally sourced, fresh ingredients, Tender Greens is a natural fit for Santa Monica.

**[Update 9/14/11] The restaurant is now open. Subscribe or check back for our review.

New Shops

giggle Better Basics Happy Hippo

Giggle | 1120 Montana Ave., Santa Monica | Visit Site
Giggle’s newest store opening in early September is your one-stop source for a smarter nursery. Their collection of innovative, functional and health conscious baby products includes baby items from fun, bright bedding and furniture to gear, toys, baby care, cleaning products, and more.

New Hotels

Photo Credit: Downtown Santa Monica

Shore Hotel | 1515 Ocean Avenue, Santa Monica | (800) 599-1515 | Visit Site
Shore Hotel is Santa Monica’s new green, independently owned, luxurious beachfront hotel scheduled to open October 1st. Shore Hotel is the first and only newly constructed Silver LEED registered hotel in Santa Monica. Inspired by the convergence of Southern California’s spectacular natural landscape with a unique urban fabric, Shore Hotel is the destination of choice among oceanfront hotels.

Upcoming Events

Photo Credit: E. Kelly

The Good Food Festival | Sept. 14-18 | Various Locations around Santa Monica | Visit Site
The Santa Monica Farmers Market celebrates its 30th Anniversary with the inaugural Southern California Good Food Festival & Conference. This unprecedented 5 day event will focus on regional and national issues integral to building a local and sustainable food system while supporting the needs of California family farmers.

See Our Guide to the Good Food Festival

TEDxYouth@SantaMonica: Define Yourself | Sept. 24 | Visit Site
TEDxYouth@SantaMonica is partnering with Santa Monica High School to create a TED experience for 500 local youth centered around the theme of defining yourself. Together, they are assembling an exciting and inspiring program of live speakers and TEDTalks for a memorable day of fun, insight and revelation.

The conversations will cover such diverse topics as soccer, porn and graffiti, but will always be guaranteed to make you think a little differently about how you define yourself, and are defined by others.

Learn More, Register and Find Tickets

Check back for full reviews and photo slide shows for each of these events or subscribe to get them sent straight to your Inbox.

Fashion’s Night Out presented by Main St. Santa Monica

Photo Credit: Michael M.

Main Street Santa Monica presents Fashion’s Night Out

Thursday, September 8, 2011
6pm – 11pm
Main St. between Hollister Ave. and Marine St.
Free and Open to the Public
Visit Site

Main is the New Black. On September 8th, Main Street will be hosting Fashion’s Night Out, complete with parties, promotions, DJs, a fashion show, red carpet, a GRAND PRIZE shopping spree and more.

About Fashion’s Night Out
From Manhattan to Milan, Australia to Santa Monica, the after-hours shopping extravaganza Fashion’s Night Out is back! For the 3rd year in a row, celebrities, designers, and stars will perform and mingle with shoppers as they take part in FNO-exclusive events and snap up special designs. More info.

See the map below of participating retailers, promotions and events.

Participating Stores / Events

Agabhumi 2665 Main St. | Visit Site
Discounts, raffle, DJ spinning all night

Arm Candy 2717 Main St. | Visit Site
DJ spinning, Wine, Cheese and Chocolates, Handbag Stock Up Sale, Jewelry Giveaways,

Betsy & Tracy 2929 Main St. | Visit Site
Door prizes and free earrings w/ $50 purchase. Lazaro handbag sample sale.

Buffalo Exchange 2449 Main St. | Visit Site

Clever 2823 Main St. | Visit Site
DJ Vera spinning, Clever cocktails and treats. Mannequin styling contest

Compliments Fashions 2804 Main St.
Up to 50% off and drinks

Eyes on Main 3101 Main St. | Visit Site

Free People 2925 Main St. | Visit Site

Gioia 2721 Main St.
20% off any outfit. Treats by Chinios and champagne

Green Denim 2716 Main St. | Visit Site

LF Stores 2736 Main St. | Visit Site
Discounts, giveaways, music, drinks and snacks

Mindfulnest 2711 Main St. | Visit Site
15% off all night and giveaways, drinks and snacks

Monkie Boutique 2665 Main St. | Visit Site
>>8pm Fashion Show, cocktails and appetizers

Natural High Lifestyle 2400 Main St. | Visit Site
Free bamboo scarf w/ $100 purchase and wine

Next Salon 2400 Main St. | Visit Site
Party! Drinks, h’ors deurves and prizes

Phukaw 2808 Main St. | Visit Site

Station 26 2665 Main St. | Visit Site
Giveaways and cocktails

Ten Women 2651 Main St. | Visit Site

The Basement Tavern 2640 Main St. | Visit Site
>>7pm Red Carpet
>>11pm After Party

The Closet 2708 Main St. | Visit Site
Grand Opening party! DJ spinning, drinks, food, discounts and prizes

Uroborus Mode Gallerie 2407 Main St. | Visit Site
Up to 30% off, wine and appetizers

Varga 2714 Main St.

Want more fashion? See what’s going on at Santa Monica Place for Fashion’s Night Out.

Fashion’s Night Out at Santa Monica Place
September 8, 2011, 6pm – 9pm

Grab your girlfriends and celebrate Fashion’s Night Out at Santa Monica Place. Evening festivities complete with fashion shows, retailer events and promotions, shopper incentives and make-up consultations by Laura Mercier.

For details, participating retailers and events click here.

Now Open: The Closet

8 years after opening their first boutique in Santa Barbara, The Closet brings their high-end resale store to Main Street. “Santa Monica is such a special place. There is still such a strong sense of community and Main Street is so charming, we love that the businesses here are mostly local and there is a strong focus on creativity and fashion!” said Regional Manager of The Closet Trading Co., Tiana Menelli.

The Closet Trading Company is a women’s high end re-sale boutique specializing in contemporary styles for budget savvy ladies.  The Closet buys, sells, and trades your trendy, lightly worn clothes for cash or trade from 11am-7pm every day of the week.  Brands include Free People, Marc Jacobs, Chloe, Betsey Johnson, Chanel, True Religion and so many more!

No appointments are necessary and free styling appointments are available.

See More Photos

For more information, please visit their website and Facebook page where event info, updates, special discounts and their item of the day are featured.

Mon.-Sun. 11:00am-7:00pm

The Closet Trading Company
(310) 396-5013
2708 Main St.
Santa Monica, CA 90405

4th of July Parade

4th of July Parade down Main St. in Santa Monica
Theme: Fourth of July on the Beach
Parade starts at 9:30am
Presented by the Ocean Park Association
*Free and Open to the Public
For more information call (310) 564-1968.

The parade route:

Have a safe and fun 4th of July from Buy Local Market and look for Buy Local Santa Monica and several Buy Local businesses marching in the parade!

The after party will be held immediately following the parade in Heritage Square. There will be live music, food trucks, and the beach, a block away.

After Party
Heritage Square
2612 Main St.
Santa Monica, CA 90405

‘Carmageddon’ Deals in Santa Monica

Photo Credit: LAist

Stay Local, Play Local and Buy Local during the 405 Closure July 15-17th

[Updated 7/15 11:20am]

Several Santa Monica merchants are offering you special deals valid during the 405 closure this weekend. Please check back often as new discounts will be added up until Friday, July 15th and thank you for thinking local first!

We also suggest viewing our Saturday Date Night specials in Downtown Santa Monica.

Agabhumi The Best of Bali
$30 for $50 Towards In-Store Purchase
Pay just $30 for a $50 gift card towards your in store purchase of unique jewelry, handbags, scarves & accessories all handmade in Bali. Our staff will help you pick out the perfect gift – or something fabulous for yourself!

Get Deal

Angels Piano Bar
Special Car-mageddon menu
$4.05 special food and booze menu + live music all weekend. Also No cover!

Animal Kingdom
$4.05 off regular doggy daycare rate of $32
$4.05 off our regular doggy daycare rates!  Also enjoy our extended hours for Carmaggedon weekend only!

Get Deal

Arm Candy
$45 in Arm Candy Cash for $4.05
Stay Local and Buy Local for the 405 closure weekend! Offer is only redeemable in-store 7/15 – 7/17 in conjunction with the 405 closure. Valid on purchase of $200 or more.  Cannot be combined with any other offer.  Limit one per transaction.

Get Deal

Arts and Letters on Main
2665 Main Street, Suite C | (310) 392-9076
Relax, stay local and enjoy what the neighborhood has to offer!!
Mention the “405 Freeway Closure” and received 20% off any purchase. Offer valid July 15 to July 18, Friday, Saturday and Monday 10am-6pm, Sunday 10:30am-5pm. Cannot be combined with any other offer or on custom printing.

Beachy Cream
$1 off your purchase Carmageddon weekend
Receive $1 off your purchase if you mention “405 closure” at the register during Carmageddon weekend. Valid at the Santa Monica Place location. 395 Santa Monica Place, Suite 341 Santa Monica, CA 90401

Betsy and Tracy Boutique
2929 Main St | (310) 452-6900
Avoid the grid-lock and go shopping!
50-80% off on most items storewide. Excludes already discounted FRYE boots. Valid July 15-17, 2011.

Bike Attack
2400 Main St, C-1 | (310) 581-8014
Ride a bike! Leave your car at home! 10% off on all bikes, except sale items. Valid July 14-19, 2011, Monday-Friday 10am-7pm and Saturday-Sunday 10am-6pm.

The Broad Stage at the Santa Monica College Performing Arts Center
1310 11th St
Save $5 this weekend
Save $5 on any showing of Neil Patrick Harris’ The Expert at the Card Table on July 16th or 17th. Call 310-434-3200 and mention Carmageddon.

More Info

Double Shaka
405 Closure Sale! All items reg $50 on sale for $40.5
All regularly priced items at $50 will be on sale for $40.5. Stay local and ride your bike to our store 7/15-7/18!

Get Deal

ESP Wellness Center
625 Montana Ave. (310) 260-0066
Save 10% on Pilates, Yoga, TRX, and more!
Join us at ESP Wellness Center this weekend and receive 10% off any service! We offer private Pilates, Yoga, TRX, Boxing, group classes, and spa treatments!

Green Denim Initiative
2716 Main Street (310) 299-2888
Stop by and save!
We are offering 25-50% off select items in our boutique until Sunday for Carmageddon.


15% off your entire purchase
Stay Local and Buy Local for the 405 closure weekend! Mention the “405 Special” and receive 15% your entire purchase.  Valid July 15-17, 2011, 10:30 am – 7 pm.

Locanda del Lago
Carmageddon specials!
Westsiders – are you ready for Car-Mageddon? From July 15 – 17, we’ll be offering our Stuzzichini small bites for $4.05 each, and our Car-prese Martini, Car-pirinha, and Blackberry Car-garita for happy hour prices ($8 glass, $20 litro) – just mention Car-Mageddon to your server!

1505 Wilshire Blvd.
$25 off a purchase of $50 or more
Purchase this coupon and use it toward thousands of products from a full line of already discounted Apple products to HDTVs and accessories. Redeem this coupon in our Santa Monica Retail Store only. Only one can be redeemed per transaction. One per customer. One per household. Coupon cannot be used on iTunes cards and Gift Certificates.

Get Deal

Malibu Family Wines

Couples Wine Tasting + Tour (Valid 7/16)
Satisfy your senses and savor unforgettable wine at Malibu Family Wines. As an added bonus, stop by Pourtal Wine Tasting Bar in Downtown Santa Monica within 2 weeks of your private tour at Malibu Vineyards and receive tasting cards. Price per couple is $56.  From 12:00pm – 5:00pm on Saturday, July 16th, Malibu Wines will book hour-long group reservations.  Sign up fast – only 14 couples maximum per hour-long tour.

Get Deal

2711 Main St | (310) 452-5409
Stay Local, Shop Local!
Mention “405 Discount” and get 15% off during the 405 closure weekend! Valid July 16-17, 2011, 11am to 7pm Saturday; 11am to 6pm Sunday.

The Misfit
$4.05 Libations all Weekend
While the 405 is closed down, The Misfit will be offering $4.05 libations. Whether you’re staying local or brave enough to battle the traffic, The Misfit will be there to help ease the pain.

The Details: $4.05 drinks will includes signature cocktails, well drinks, white sangria, and selected draft beer & glasses of wine. Valid Friday July 15 @ 7 pm until closing on Sunday July 17

More Info

This weekend only
O’Neill will “celebrate” the 405 freeway closure with a special 40.5% discount for all products in the store.

Pedal or Not
$405 off for new Pedego Electric Bikes
Avoid the freeway crush – if you have to ride, make it an electric bicycle ride.

Get Deal

Peek….aren’t you curious
Carmageddon special
Carmaggedeon is just around the corner, and now is the perfect chance come take a “peek” since you must be “curious” to see what great deals we will be offering! Mention “peek perks” and receive 15% off all NEW full price merchandise. In addition, we are running a huge sale on Spring and Summer merchandise which is 50%  off and includes select shoes, and books!  Stay local, play local!!! Visit for our other amazing deals available online, as well as in stores now.

405 Closure special
Receive 15% off all merchandise July 16, 17 & 18. *Excludes sale items.

Santa Monica Museum of Art: GRACIE
$4.05 off any purchase of $40.50 or more!
“Los Angeles authorities are bracing for a full-blown traffic nightmare”. THE ASSOCIATED PRESS  “Stay the heck out of here,” warns L.A. County Supervisor Zev Yaroslavsky.  Mayor  Villaraigosa  suggests, “go on a vacation”

We at GRACIE, SMMOA’s gift shop are not afraid.  In fact we say, BRING IT ON….and to encourage those brave souls who venture out during Carmagaddon we would like to offer a shopping incentive.

Come on in to see our fabulous Marco Brambilla exhibit and then enjoy a $4.05 discount on any purchase over $40.50

Road sign special..from artist Richard Tipping will be discounted from $18  ($4+$5=$9) to $9.00….supplies limited.

Santa Monica Playhouse
Stay in Santa Monica this weekend and still go out on the town! With FREE tickets to “ALL JOIN IN – A FAIRYTALE SING-A-LONG AFTERNOON,” the wildly popular Rudie-DeCarlo Family Theatre interactive musical for Kids 2 to 102. Follow along in song books which you get to keep, win prizes and fill up on complimentary Pirate’s Booty, too. Supported in part by a grant from the City of Santa Monica and the Santa Monica Arts Commission. “A Must See! Never a dull moment!” says the Tolucan Times. Reservations are a must!

Please call 310-394-9779 to get your tickets.

Shutters on the Beach
The Big Deal Package
Stay three nights (July 15 to 17) for $405 a night — a discount off the standard rate of $610 a night; prices don’t include tax. The Big Delay Package includes $75 worth of dry cleaning and a to-go breakfast Monday so that you can face the reopened freeway with a smile. Make reservations online or by phone. Info: 1 Pico Blvd., Santa Monica; (310) 458-0030.

Twist Clothing

$25 for $50 worth of ANYTHING in the store!
CAR-magedeon weekend Friday July 15th to Monday July 18th…cash in on this fantastic discount! For the 405 CAR-magedeon weekend closure, we are offering our Buy Local customers a “deal to steal” $50 worth of ANY merchandise in the store for only $25! This offer is valid ONLY ON THESE DAYS and cannot be combined with Twist rewards redemption. Offer must be redeemed in person with voucher . No limit to the number of discounts you can buy for this very special offer.

Get Deal

Yogis Anonymous
Spend Carmageddon doing yoga
All day Saturday, July 16th and Sunday, July 17th get a single class for $10 instead of the usual $17.

More info and deals from

11th Annual Summer Soulstice

Main Street’s 11th Annual Summer Soulstice

Sidewalk Sale Saturday June 25th and Sunday June 26th
Free Music Event Sunday June 26th 11:00am-7:00pm
Main Street, Santa Monica, CA
View the site

Buy Local Market & Buy Local Santa Monica will be at the Buy Local booth all day. Come say hi!

The Largest Free Music Event on the West Side! Over 20 live bands on 7 stages throughout Main St. Tentative line-up; schedule subject to change:

(South to North)

Pier Ave.

1pm – Cubensis – The Grateful Dead Tribute

3pm – Southbound (Allman Brothers tribute)

5pm – Surfin’ USA (Beach Boys tribute)

Kinney Ave.

1pm – Highway 61 Revisited (Dylan tribute)

3pm – Neil Deal (Neil Young tribute)

5pm – Petty Theft (Tom Petty tribute)

Wildflour Lot (east side of Main, between Ashland & Hill)

1pm – Gilbert Hurricane

2pm – Ben Vaughn & The Lost Mind Ramblers

3pm – The Ghouls

3:30pm – Helios Jive

5:15pm – Elviss Simmons & The Memphis Strutters

New Orleans Bldg. Courtyard (presented by Agabhumi)


Museum Lawn (presented by The Basement), 2640 Main

3pm – The Devil’s Box

4pm – City Fritter

5pm – Dustbowl Revival

6pm – The Get Down Boys

Edgemar Courtyard (2443 Main)

2:15pm – The Texas House Party

4:30pm – Dr. Wu (Steely Dan tribute)

Elias Lot (NE corner Main & Strand, presented by Euphoria Loves RAWvolution)

Between 1pm – 7pm: Tom Freund, DJ Drez & Ensemble, Rock the Shakti with Micheline Berry, and more.  Performance times TBA.

Main Street
Santa Monica, CA 90405

Now Open: Stella Rossa Pizza Bar

Stella Rossa’s dimly lit, wooden interior and exposed brick create the perfect setting to enjoy a glass of wine and one of their Neapolitan style pizzas any night of the week. The 12” thin crust pizzas at Stella Rossa are baked at high temperatures and feature fresh, locally grown ingredients acquired from the Santa Monica farmer’s market.

Download a PDF of the Menu

“Our pizza is influenced by the ideas of old world traditions, some of the world’s best pizza makers and artisan bread bakers.” – Jeff Mahin, Chef Partner

But pizza is only half of the story. Equal to the charm of the pizza is the restaurant itself. The 15 seat bar is located in the center of the dining room and surrounded by high tables and wine bottles overhead. In addition to a full selection of wine, the bar also carries locally brewed draft and bottled beer. The back of the restaurant features a pizza bar facing an open kitchen where you can watch your pizza bake.

The crowd is eclectic, the pizza delicious, the ambiance just right. Stella Rossa Pizza Bar is a perfect fit and a welcome addition to Main Street.

Early Feedback

“Amazing friends, great wine, good food, attentive service. What more can a gal ask for?” – Jean L. (Yelp)

“Love this new addition to the neighborhood. ” – Jordan L. (Yelp)

M-Th 5:00pm-12:00am
Fri-Sat 5:00pm-1:00am
Sun 4:00pm-12:00am

Stella Rossa Pizza Bar
2000 Main St
Santa Monica, CA 90405