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Your Guide to the Good Food Festival

Photo Credit: E. Kelly

Good Food Festival and Conference

Wednesday, September 14 – Sunday, September 18
Santa Monica, CA
Times and Locations Vary by Event. See Info Below.
Visit Site | Get Tickets

Join us for the Inaugural Good Food Festival & Conference

The Santa Monica Farmers Market celebrates its 30th Anniversary with the very first Southern California Good Food Festival & Conference. This unprecedented multi-day event will focus on regional and national issues integral to building a local and sustainable food system while supporting the needs of California family farmers.

Produced by FamilyFarmed.org, the Good Food Festival brings together farmers, food businesses, sustainable food advocates, chefs, families and individual consumers for 5 days of good food, good business, and good fun!

Schedule:

Wednesday – September 14th, 2011

Santa Monica Farmers Market
8:30am – 1:30pm | 9/14
Santa Monica Farmers Market
[Directions]
Amelia Saltsman, author of The Santa Monica Farmers Market Cookbook, will kick off the Good Food Festival and Conference with cooking demos at the renowned Wednesday Farmers Market featuring farmers and fresh produce from the market.

The Harvest, Good Food Film Series
7:30pm – 10:00pm | 9/14
Aero Theatre [Directions]
The Good Food Festival Film Series offers evenings of film and conversation about issues related to our food. Each screening includes a panel discussion providing local perspectives moderated by Lisa Lucas Talbot of Slow Food Los Angeles.

The Festival’s opening night will feature a screening of The Harvest / La Cosecha, a moving new documentary about child migrant workers in the United States. (See the trailer above.) A panel of distinguished participants will discuss timely and critical labor issues that effect food producers and consumers.

Photo Credit: See-ming L.

Thursday – September 15th, 2011

Financing Farm to Fork Conference
9:00am – 5:00pm | 9/15
Broad Stage [Directions]
The Financing Farm to Fork Conference educates regional farmers and food processors about various financing strategies and links them directly to financiers. Farms and food businesses can apply to the Financing Fair, which provides opportunities to connect with potential investors.

Further Details and Scheduled Speakers

Good Food, Good Opportunities, Good Business
9:00am – 5:00pm | 9/15
Santa Monica College [Directions]
The Good Food Conference and Trade Show supports farmers, trade buyers and other stakeholders to grow their business and the good food community. The exhibit floor includes farmers, distributors, artisan food producers, and school food suppliers that are looking for new business and specialize in local food.

Opening Symposium and WPA Agricultural Art Opening
6:30pm – 9:30pm | 9/15
Santa Monica High School [Directions]
Celebrating 30 years of the Santa Monica Farmers Market impact of the Market’s work. Join local, state, and national leaders for this historic celebration as they discuss the impact of the Market work and how it continues to fulfill its mandate of growing local food and supporting local farmers in Santa Monica. Speakers include ‘rock star’ farmers, local and national food experts, world-class chefs, and prominent political leaders.

Complete Details and Lineup

Photo Credit: Wendy P.

Friday – September 16th, 2011

Good Food Conference and Trade Show
9:00am – 5:00pm | 9/16
Santa Monica College [Directions]
The Good Food Conference and Trade Show offers cutting edge programming and technical assistance to support farmers, trade buyers and other stakeholders to grow their business and increase everyone’s access to good food. National and regional leaders will discuss topics such as: scaling up to meet the demand for local food, food with integrity, public policy, school food, public health, the Farm Bill and more. The Trade Show will connect farmers, food companies, and distributors with supermarkets, schools, hospitals, and other wholesale food buyers interested in purchasing local and sustainable food.

Good Food, Good Opportunities, Good Business
9:00am – 5:00pm | 9/16
Santa Monica College [Directions]
The Good Food Conference and Trade Show supports farmers, trade buyers and other stakeholders to grow their business and the good food community. The exhibit floor includes farmers, distributors, artisan food producers, and school food suppliers that are looking for new business and specialize in local food.

School Food FOCUS Showcase
9:00am – 5:00pm | 9/16
Santa Monica College [Directions]
School Food FOCUS and local partners will lead a day of programming focused on moving school food procurement towards more healthful, regionally sourced and sustainably produced options. Programming includes: school district procurement presentations, roundtable discussions, vendor showcases, and school gardens success stories.

Food Policy and Public Health Summit
10:00am – 5:00pm | 9/16
Santa Monica College [Directions]
Leaders come together for workshops and discussions to support the transformation of regional, state and federal food policy initiatives.

More Info and Schedule Here

Trade Show
12:00pm – 5:00pm | 9/16
Santa Monica College [Directions]
Farms, food businesses, and distributors that offer Good Food will exhibit and meet with supermarkets, restaurants, hospitals, schools and other buyers of local and sustainable food.

Localicious VIP Reception
6:30pm – 7:30pm | 9/16
Annenberg Community Beach House [Directions]
A limited number of VIP tickets are available for an early arrival to meet the chefs, farmers, national thought leaders and Good Food Festival and Conference speakers.

For Details and Registration Click Here

Localicious Gala
7:30pm – 10:00pm | 9/16
Annenberg Community Beach House [Directions]
30th Anniversary Gala Celebration of the Santa Monica Farmers Market at an outdoor party featuring 30 of L.A.’s best chefs paired with 30 Market farmers.

Get Tickets!

Photo Credit: John B.

Saturday – September 17th, 2011

Joel Salatin, Ballet in the Pasture
9:00am – 12:00pm | 9/17
TBA, Santa Monica
Joel Salatin, the maverick Polyface Farm rancher of Food, Inc. fame, will give a virtual tour explaining the whys and wherefores of his ecological and profitable farm in Virginia’s Shenandoah Valley. Expect how-to information regarding water and fencing infrastructure, multi-speciation, portable shelters and carbon cycling. This workshop combines the best of heritage wisdom with the latest techno-gadgetry. The presentation culminates with marketing information and the Polyface template for germinating a new generation of young farmers.

Good Food Festival & Street Fair
10:00am – 7:00pm | 9/17
Santa Monica High School [Directions]
Join us for two amazing days at the Good Food Festival and Street Fair. Come experience the Good Food Movement first hand with chef demos from LA’s finest restaurants, nationally significant speakers, workshops for every interest, a Localicious Gala, street fair, book signing and much more!

View More Details

Good Food Festival Speaker Series
10:00am – 6:00pm | 9/17
Santa Monica College [Directions]
Details TBA

Photo Credit: Ed Y.

Sunday – September 18th, 2011

Good Food Festival & Street Fair
10:00am – 7:00pm | 9/18
Santa Monica High School [Directions]
Join us for two amazing days at the Good Food Festival and Street Fair. Come experience the Good Food Movement first hand with chef demos from LA’s finest restaurants, nationally significant speakers, workshops for every interest, a Localicious Gala, street fair, book signing and much more!

View More Details

Good Food Festival Speaker Series
10:00am – 6:00pm | 9/18
Santa Monica College [Directions]
Details TBA

Interested in becoming a Vendor or Exhibitor? For more information contact Kim Koury at (323) 330-9559 or kim@spinPRgroup.com

Host a Farmer during ‘Carmageddon’


Host a Farmer July 15th-18th

The 53 hour closure of a 10 mile stretch of the 405 freeway beginning in the evening on July 15th and ending at 5 AM on Monday is being dubbed ‘Carmageddon.’  Images of gridlocked city streets and clouds of choking smog have already been painted by officials like Los Angeles County Supervisor Zev Yaroslavsky who warned people to “stay the hell away from the 405 corridor.” Freeway signs throughout LA have been warning drivers to expect big delays over a month in advance and Santa Monica residents are being urged to ride their bikes and ‘stay local’ that weekend.

But even with freeway closures and congestion, the show must go on. A new program was announced today, urging people to host local farmers so that they can still supply area farmers markets with food that weekend, even as travel comes to a stop. The city of Santa Monica will be allowing farmers to park their trucks all weekend in city lots and the program aims to get the farmers in before the closure and provide them with a place to stay during it.

While Santa Monica residents will be greatly impacted by the closure of the 405, they are also in a prime position to host anyone that normally commutes into the city that weekend, farmer or otherwise.

More Info Here

Now Open: The Market at Santa Monica Place

Video courtesy of L.A. Sates


Santa Monica Place continues to distinguish itself as a truly unique destination and the recent opening of The Market continues in that vein. In the same way that Santa Monica Place broadened the notion of what a mall was when it re-emerged less than a year ago, The Market is changing the perception of what food inside a mall can be.

The Market occupies nearly 15,000 square feet on the Dining deck and is a wondrous showcase of more than a dozen local merchants offering a variety of hand-made chocolate, spices, cured meats, cheeses, wine, fresh baked goods, a florist, coffee and more. It is truly a sight to see.

Meet the Purveyors

Early Feedback

“I will have to make an effort not to go back there every day, but I can’t make any promises…”
-Johan Mengesha (Facebook)

“Loved visiting/eating today! Beatiful, Tasty, and Variety all in one!” -Chef Lori (Facebook)

Hours:
Mon-Thurs: 10am-9pm
Fri-Sat: 10am-10pm
Sun: 11am-8pm

395 Santa Monica Place
Santa Monica, CA 90401
www.themarketsmp.com

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